Philosophy of Q&Q

Our mission is to enrich the everyday lives of people in the world by exposing them a quality, reliable Japanese watch brand.
We do this by offering our affordable collections available to everyone, everywhere.

Story of "Q"

Our philosophy is rooted in the words starting with "Q."

The brand name originally stands for "Quality and Quantity."
Meaning we combine these traits through producing Quality, reliable timepieces using Japanese craftsmanship in Quantities for people the world over.

Since 1976, more than 500 million Q&Q timepieces have been purchased and loved by people in over 120 countries.

Adding to our philosophy, "Joy" can also be found in our watches.
By offering great choices of designs and collections, you can find a watch to suit all fashions, feelings and occasions.


Established in 1976 by exporting mechanical watches. We are today a global watch brand selling in over 120 countries. Q&Q's success over the past 40 years has been driven by the quality and reliability of the brand.

Brand Timeline


The first Q&Q brand watches go on sale over the world.


Begins producing analog quartz and digital watches.


Introduces first Q&Q solar watches.


Sales surpasses 20 million units.


Begins producing titanium models, stainless steel models, aluminum models and 10-year battery models.


Introduces first Q&Q radio-controlled watches.


Launches SmileSolar series.
Starts donating portion of SmileSolar proceeds to TABLE FOR TWO delivering school meals in Africa and Asia.


Reaches 150,000 school meals served through TABLE FOR TWO donation program.